Action Mail Services https://actionmailservices.com/ Sun, 06 Nov 2022 13:55:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Top 3 Reasons To Use Turnkey Mailing Solutions In Orlando For Your Print Job https://actionmailservices.com/top-3-reasons-to-use-turnkey-mailing-solutions-in-orlando-for-your-print-job/ Tue, 13 Sep 2022 08:00:08 +0000 https://actionmailservices.com/?p=34611 When you need mailing solutions in Orlando but don’t have the time to do it yourself, consider outsourcing the task. Here’s how our team can handle your print job from A to Z. Turnkey, adjective turn·​key | \ ˈtərn-ˌkē Built, supplied, or installed complete and ready to operate. As a business owner, you wear many […]

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When you need mailing solutions in Orlando but don’t have the time to do it yourself, consider outsourcing the task. Here’s how our team can handle your print job from A to Z.

Turnkey, adjective

turn·​key | \ ˈtərn-ˌkē

Built, supplied, or installed complete and ready to operate.

As a business owner, you wear many hats. Leader, salesperson, accountant, marketer, and others. If you’re more visionary than CPA, you likely hire a professional to handle your books. As your business grows, your needs also grow, and you may find that outsourcing in certain areas gives you more time to focus on the hats you wear the best. And when you need a company that wears a hat that says “Mailing Solutions in Orlando,” you’ll find us.

What Is A Turnkey Solution?

When you’re ready to establish a direct mail strategy, we can be your turnkey partner. At Action Mail Services, we have been providing turnkey mailing solutions to our customers for over 30 years

The origin of the word “turnkey” goes back much further, though. First recorded in the 1930s, the notion is that something can be accomplished with a single turn of a key. When you hand over your mailing campaign to us, you can rest assured that it will get done, and get done well. Here’s how we do it.

Mailing List Creation

The best direct mail campaigns start with a good list. Creating that list takes experience, skill, and a little finesse. Without a carefully curated list, your creative campaign can devolve into a waste of your time and your marketing dollars.

Our team at Action Mail Services can take your list to the next level by using data mining tools to find new potential customers based on demographic and geographic information. Then we run your list through our presort and data cleansing software to make sure your list is optimized for postage and delivery.

Customization

When you see your name on a piece of mail, it makes you look at it a little longer, right? Action Mail Services offers laser personalized mail that ensures the name of each recipient is printed on the material. We can also add salutations (“Greetings, Brad!”), and the current date to make your direct mail stand out from other mailings your potential customers grab from their mailboxes.

Postal Logistics

We’ve been offering our customers mailing solutions in Orlando and throughout Central Florida for many years, so we are highly skilled in the best ways to save you money on postage. The U.S. Post Office has a wide range of postage classes and rates, all with their own rules and regulations. Knowing how to get you the greatest discounts while maintaining or improving your delivery window is a true science.

Mail Processing Services

Our array of mail processing services lets us be your one-stop shop for your direct mail needs. Here are some of the above-and-beyond services we offer:

Mail Inserting – Our inserting machines quickly match a customized mailer to its envelope counterpart giving us the ability to handle large volumes of materials in a short period of time.

Inkjet Addressing – Our addressing machines can process 300,000 pieces of mail per hour, printing on just about any type of surface. Did we mention that our facility is 12,500 s.f.? This is how we are able to offer such a wide range of mailing solutions in Orlando.

Permit Imprint Printingmailing solutions in Orlando

Whether you have your own permit imprint or you want to pre-pay to use ours, we have a machine for that too. Preprinting permit imprints is a practical way to process a large volume of bulk mail

At Action Mail Services, we treat each customer as an individual with unique needs. Our services are truly customizable to handle any direct mailing solutions in Orlando and beyond. Contact us today to see how we can be your turnkey direct mail solution.

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If You’re A Printing Company That Needs Help With Bulk Mailing Services in Orlando, Look No Further https://actionmailservices.com/if-youre-a-printing-company-that-needs-help-with-bulk-mailing-services-in-orlando-look-no-further/ Tue, 06 Sep 2022 23:23:57 +0000 https://actionmailservices.com/?p=34606 Your clients need their printing jobs mailed out, but who do you use? When you need bulk mailing services in Orlando, look to Action Mail Services for the best rates and on-time delivery. Wholesale printing companies print all kinds of things for all kinds of businesses. Whatever your clients have you print, we can help […]

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Your clients need their printing jobs mailed out, but who do you use? When you need bulk mailing services in Orlando, look to Action Mail Services for the best rates and on-time delivery.

Wholesale printing companies print all kinds of things for all kinds of businesses. Whatever your clients have you print, we can help you send it out. Handling bulk mail is our specialty at Action Mail Services. We work with the postal service every day, so we know how to get our customers the best rates on bulk shipping.

Who Needs Bulk Mailing Services In Orlando?

If your printing company works with any of the following businesses, you need our help.

Medical Field 

Just think of all the printed materials you see around a doctor’s office. Physicians need items like patient information brochures, flyers, statement envelopes, insurance lists, appointment cards, large envelopes for imaging, and more. 

Realtors

Now think of all the paperwork that’s associated with a real estate business. Pocket folders, business cards, huge yard signs, thank you cards, referral cards …the list goes on. Every real estate agent we know has a trunk packed with branded, printed materials that they use to market their business. 

Hospitality Businesses

Businesses like restaurants need menus, QR code stickers, take-out menus, training manuals, placemats, and more. Hotels need many printed items too. That branded notepad and pen beside every guest bed was bulk-printed. Local guides, hotel letterhead, business cards, and more, are used every day by hotels.

The truth is that most businesses need bulk printing, and with bulk printing comes the need for bulk mailing. The logistics of getting a large volume of materials from point A to point B takes a certain level of expertise. Our postal logistics team at Action Mail Services has been handling bulk mailing services in Orlando for over 25 years.

Operating from our 12,500-square-foot facility in Central Florida, Action Mail Services can handle jobs from a few hundred pieces to a few hundred thousand. We can even send your items internationally if your clients are located across the pond, or anywhere worldwide.

How Can Action Mail Services Help?

Okay, we’ll pull back the curtain and give you a peek at what makes us so good with bulk mailing services in Orlando and beyond. We are a well-oiled machine that specializes in many aspects of postal logistics, including:

Postal Analysis And Qualification

This is a fancy term for “we look at every piece of mail very carefully to decide the best way to get it where it needs to go.” You can see why we use the fancy term. Our team of experts knows that you might not use the same method to send a box of envelopes as you would a pallet of yard signs. Different materials need to be mailed differently; this is where the human component of Action Mail Services adds value.

Postal Optimization Services

It’s a little like stacking books with the largest ones on the bottom to make carrying them more efficient. Except the books are giant pallets and there could be hundreds of them. And we use forklifts. Our practices of co-mingling, co-palletization, and co-transportation keep costs down by putting materials together that make sense postage and shipping-wise. 

Distribution ServicesBulk Mailing Services in Orlando

Once your client’s items are packaged efficiently, they’re ready for distribution. 

Whether you need to ship within the Central Florida area, nationally, or internationally, we have partnerships with third-party vendors to ensure timely deliveries. Locally, we use our own private trucking fleet which cuts down on costs.

At Action Mail Services, our printing company partners trust us to get their clients’ materials to them in a budget-friendly and timely manner. Contact us today to discuss how we can provide your company’s bulk mailing services in Orlando. We look forward to working with you.

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How To Use Sanford Political Campaign Mailers To Get Voters To The Polls https://actionmailservices.com/how-to-use-sanford-political-campaign-mailers-to-get-voters-to-the-polls/ Thu, 18 Aug 2022 08:00:51 +0000 https://actionmailservices.com/?p=34586 Elections are around the corner and it’s time to pull out all the stops as you’re pushing for votes. Implementing Sanford political campaign mailers could be the motivation your voters need. Here’s how. Direct mail has many advantages when a company is looking to get the word out about the goods or services they offer. […]

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Elections are around the corner and it’s time to pull out all the stops as you’re pushing for votes. Implementing Sanford political campaign mailers could be the motivation your voters need. Here’s how.

Direct mail has many advantages when a company is looking to get the word out about the goods or services they offer. Have you considered adding Sanford political campaign mailers to your political strategy? Now is the perfect time to create a direct mail initiative for your campaign and secure those last-minute votes. 

How Does A Political Direct Mail Campaign Work?

There are three facets of a direct mail campaign that can be very useful for your political race. Our team at Action Mail Services can help you from start to finish. From creating your mailer to dropping it in the mailbox, we are your one-stop shop for Sanford political campaign mailers. Let’s break down why this is a smart strategy for your campaign marketing.

Direct Mail Boosts Brand Awareness

If you’re a business with goods to sell or a service to offer, using direct mail is an efficient way to let a large number of people know about your offerings at one time. Let’s say you’ve just opened a new restaurant in town. Unless your audience drives by, they may not know you’re there. A direct mail campaign lets your potential customers know that they have a new go-to for tacos, cupcakes, or whatever your delicacy is. 

The same concept applies to a political candidate. And in this case, your voters don’t have the drive-by option, unless your campaign headquarters is on their daily route. Think of your Sanford political campaign mailers as miniature billboards that voters can hold in their hands. The awareness for your campaign, or your brand, gets boosted every time a potential voter muses over your mailer. 

Direct Mail Is TargetedSanford political campaign mailers

A good campaign can be great with a robust mailing list. Direct mail lets you sort your recipients demographically and geographically. Our data mining tools can add to your list, giving you even more eyes on your message. 

Personalized mail receives more attention than a generic postcard. Think about the last time a mailer had your name on it. You knew it was an advertisement, but seeing your name made you stop and look, right? Action Mail offers personalized mailers as one of our core services. Your potential voters will get Sanford political campaign mailers with their names on them. Building relationships is crucial to earning votes, and establishing a personal connection with your voters goes a long way.

Direct Mail Tells People What To Do

In the marketing world, we term this a “Call To Action” or CTA. It’s the response to someone’s, “Okay, now what?” question. If you’re trying to get more votes, an obvious CTA could be, “Vote For Me.” A more thoughtful CTA could include instructions about how and where and when to register to vote, followed by a CTA about who to vote for.

And don’t forget about FOMO – the fear of missing out. It’s real, and people respond to a time-sensitive message. Have you ever looked at a mailer and thought, “Wow! That’s a great deal! I need to stop by that shop ASAP so I don’t miss it.” You can use this concept for your Sanford political campaign mailers:

“Don’t miss registering to vote by October 11, 2022”

“Get out to vote on November 22 by 7:00 PM!”

Telling potential voters what their next steps are will help get them through your campaign’s sales funnel and into the “yes” checkbox on election day.

Our team at Action Mail Services can help you with your Sanford political campaign mailers so that your message reaches all of your constituents in time for election day. Contact us to get started. We look forward to working with your campaign.

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Running For Office? 4 Reasons To Add Orlando Campaign Direct Mail To Your Strategy https://actionmailservices.com/running-for-office-4-reasons-to-add-orlando-campaign-direct-mail-to-your-strategy/ Thu, 11 Aug 2022 14:04:16 +0000 https://actionmailservices.com/?p=34580 Political season is coming down to the wire and you may be looking for the right tool that could push undecided voters into your camp. Here’s why an Orlando campaign direct mail strategy is what you need. When you’re on the campaign trail meeting constituents and explaining your platform, your team is likely back at […]

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Political season is coming down to the wire and you may be looking for the right tool that could push undecided voters into your camp. Here’s why an Orlando campaign direct mail strategy is what you need.

When you’re on the campaign trail meeting constituents and explaining your platform, your team is likely back at campaign headquarters making phone calls and scheduling your next events. Using Orlando campaign direct mail is a smart way to inform a large number of voters simultaneously, without having to pound the pavement. Here are a few reasons direct mail is a brilliant addition to your campaign strategy.

Direct Mail Is Speedy

At Action Mail Services, our team can typically get you a quote on your Orlando campaign direct mail project within 2-3 hours. We know that time is of the essence in a political campaign so we work to get you started quickly. Our competitors can take days or even weeks to get back to you on a quote; we know your campaign doesn’t have that kind of time.

Once your campaign is in progress, we will work with your mailing list to optimize your audience. Ensuring that your campaign mailer gets into the hands of receptive voters is the most efficient way to earn votes. We use your original list, and apply our data mining tools to find a larger audience for your message.

Direct Mail Is Smart

If your campaign has a website, this is where voters can find extensive information about your platform, your personal life, your contact information, and more. Users may also be able to sign up for a newsletter or email list so they can stay in touch with your campaign and track your event schedule. 

Did you know that at Action Mail Services, we can track users who visit your website, then send them an Orlando campaign direct mail piece after their visit? It’s true. We call it “reverse append” and it works by tracking the user’s IP address and matching it to their physical address. We can have your campaign mailer in their mailbox within 72 hours of their website visit. Pretty amazing, right? 

Experts say that it takes an average of seven exposures to a message for a user to make a decision. In marketing, we’re trying to make sales. In politics, we’re looking for votes. Every impression counts and our reverse append service can be invaluable for your campaign awareness.

Direct Mail is Cost-EffectiveOrlando campaign direct mail

Compared to television and newspaper ads or physically traveling around to inform potential voters about your platform, an Orlando campaign direct mail strategy gives you a ton of bang for your marketing buck. Our team at Action Mail Services will work with your budget to maximize the exposure of your campaign message.

And when it comes to postage, we’ve got you covered there too. We know how to save you the most on postage because we have our own fleet of delivery vehicles. We also partner with distributors to lower your costs even more. Trust us when we say we have saving on postage down to a science.

Direct Mail is Sticky

We don’t mean sticky like the kitchen table after your toddler’s breakfast. In this case, sticky refers to how long an Orlando campaign direct mail piece stays in a voter’s household. Your campaign mailer is a constant reminder of who you are and what you stand for. 

A recent study discovered that, unlike an email that is viewed for approximately two seconds, direct mail can stay in the home for upwards of 17 days! And because we typically don’t receive as much physical mail as we do email, your Orlando campaign direct mail will stand out… and stick around.

If you need a last push before election day, consider adding Orlando campaign direct mail to your strategy. Contact Action Mail Services today to get your project moving.

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3 Ways Orlando Mail Processing Services Can Upgrade Your Direct Mail Campaign https://actionmailservices.com/3-ways-orlando-mail-processing-services-can-upgrade-your-direct-mail-campaign/ Mon, 18 Jul 2022 08:00:57 +0000 https://actionmailservices.com/?p=34375 Trying to do it yourself can be overwhelming. It can also take valuable time away from your core services. Here’s how partnering with an Orlando mail processing company can help you market your businesses more effectively. As a business owner, it can be hard to delegate responsibilities. “If you want something done right, do it […]

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Trying to do it yourself can be overwhelming. It can also take valuable time away from your core services. Here’s how partnering with an Orlando mail processing company can help you market your businesses more effectively.

As a business owner, it can be hard to delegate responsibilities. “If you want something done right, do it yourself,” is a hard habit to break. But doing everything yourself is simply not scalable. As your business grows, you will need help, and if you want something done right, it can be wise to delegate it to someone who is experienced in a certain area.

You’ll likely need more staff to take phone calls, respond to emails, and a variety of other administrative tasks. And if you’re trying to handle your direct mail campaign in-house, you may never have time to carry out your vision that takes your company to the next level. If you’ve been mulling over handing off your direct mail campaign to a professional Orlando mail processing company, ask yourself these questions.

Can A Direct Mail Processing Company Grow My Audience?

The short answer is yes. But how? At Action Mail Services, we love data, and we love using it to help you find the best audience for your direct mail campaign. By starting with key demographic and geographic attributes, we use data mining tools to help you find new customers and prospects. If that sounds confusing, it’s okay. We’re experts in data mining tools, so let us help you grow your list, and grow your audience.

Direct marketing guru, Ed Mayer, coined the 40/40/20 rule back in the 1960s and it posits that 40% of your campaign’s success depends on your list. The other 40% depends on your offer, and the remaining 20% is the creative portion of your campaign (design, copy, etc.). Today, technology allows us to target our messages to the most receptive audience, which is why some marketing experts increase the importance of your list to around 60%. Bottom line: your list is crucial; we can help you build it.

Can An Orlando Mail Processing Company Help Me Interact With My Online Audience?Orlando mail processing

If your business has an online presence (and it should), you likely track your clickthrough rate, bounce rate, and website sessions. These stats are great and can show that your audience is growing, but how do you interact with these visitors? Our tech experts at Action Mail offer a service called reverse append. With this service, you can send your direct mail campaign to the users who visit your website.

How does it work? It’s pretty simple, really (don’t tell our coders that, though). Our system captures each visitor’s unique IP address and uses that to find their physical address. Your mail piece can then be in their mailbox within 72 hours of their website visit. How’s that for follow-up? Getting a mailer will reinforce your message to your prospective customers and give them that nudge they need to complete the sale.

How Can A Mail Processing Services Company Save Me Money?

When considering an Orlando mail processing campaign, your mind probably goes right to postage. We get it. Postage rates go up every year (or more frequently), and it’s tough to stay under budget when the USPS is in charge of the rates. At Action Mail Services, we have postage down to a science. We know how to get you the greatest discounts while maintaining or improving the delivery window for your campaign.

Our trucking fleet saves us money on delivery so we can pass those savings on to you. Finally, we work with a network of distributors who give us the best rates to keep our costs lower than the competition.

At Action Mail Services, we love what we do. We’re also very good at it. If you’re interested in hearing how our Orlando mail processing services can take your direct mail campaign to the next level, contact us today. We look forward to working with you.

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How To Use An Oviedo Political Mailer To Boost Your Campaign Awareness https://actionmailservices.com/how-to-use-an-oviedo-political-mailer-to-boost-your-campaign-awareness/ Mon, 11 Jul 2022 15:27:41 +0000 https://actionmailservices.com/?p=34369 Spreading the word about your platform is crucial to the success of your campaign. Using an Oviedo political mailer is a smart way to do just that. Here’s why. Political candidates have been using various methods to persuade voters since the dawn of elections. Some of the earliest campaigns in the United States implemented campaign […]

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Spreading the word about your platform is crucial to the success of your campaign. Using an Oviedo political mailer is a smart way to do just that. Here’s why.

Political candidates have been using various methods to persuade voters since the dawn of elections. Some of the earliest campaigns in the United States implemented campaign posters as a way to inform voters of a candidate’s platform. 

Although the technology has improved, we still use a form of campaign poster today. If you’re looking for a clever way to boost awareness for your campaign, consider adding an Oviedo political mailer to your campaign strategy.

What Is A Political Mailer?

When you open your mailbox, what do you see? It’s likely a mix of bills and advertisements, right? Have you ever received an advertisement for a political candidate? That is a political mailer. It’s like a billboard and a commercial that you can hold in your hand. It’s a physical reminder of a campaign that you can peruse and review over and over, at your convenience.

Technology allows us to mass-produce these mailers, allowing you to send them to a targeted audience, greatly increasing the likelihood that your constituents will see your campaign and be persuaded to vote for you. There are a number of benefits to adding this type of campaign material to your strategy.

What Are The Benefits Of An Oviedo Political Mailer?

Mailers Have Staying Power

Unlike a television ad that’s over in 30 seconds, or a billboard that you read quickly while driving past, a political mailer has staying power. Your campaign mailer can sit on the kitchen table for days or weeks, constantly reminding your audience why they should vote for you.

More Cost-Effective Than Other Marketing Methods

Bulk-produced campaign mailers gives you a huge bang for your marketing buck. At Action Mail Services, we can help you produce your design then mass-produce your mailers and send them to your audience. Because we are able to handle massive quantities of printing, we can keep costs low, which helps you stay on budget.

When it comes to postage, we know how to keep those costs down as well. We are intimately familiar with USPS postage costs and regulations. We have saving you money on postage down to a science. How do we do it? We’ll be happy to tell you when we discuss your Oviedo political mailer campaign.

Targeted To Your AudienceOviedo political mailer

Knowing who to send your mailer to is just as important as keeping your political promises. Using key demographics to formulate your mailing list is one way to make sure your recipients are open to your message. 

If you don’t already have a list of potential voters, we can help you create one. You want voters to seriously consider your campaign, and sending your Oviedo political mailer to the wrong audience is a waste of your time and money. 

How Can Action Mail Services Help My Campaign?

Our team at Action Mail Services has over 25 years of experience with all types of mail. We will consult with you at the beginning of your project, then we can assist with the design of your mailer, and work with you on your list. We are available to our customers throughout the process and can make changes to your campaign along the way if need be. 

Our goal is 100% customer satisfaction, and we feel that an open line of communication is crucial to that goal. We are pleased that so many of our customers come back to us again and again. In this review, Lois F. Here’s what she has to say about our services:

“Action Mail Services has been a long-time vendor for our non-profit organization. The business is run with care and proficiency. The staff has always made time to listen to our needs and consistently followed through in a timely manner. I highly recommend their mail preparation services to anyone who is looking for their mail product to be handled by the best in the business.”

If you’re looking for a way to boost awareness of your campaign, contact us to discuss adding an Oviedo political mailer to your campaign strategy today.

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Why Your Campaign Should Consider Using Winter Park Political Direct Mail https://actionmailservices.com/why-your-campaign-should-consider-using-winter-park-political-direct-mail/ Tue, 21 Jun 2022 06:32:12 +0000 https://actionmailservices.com/?p=34261 Political season is ramping up, and candidates are looking for ways to reach voters. Here’s how a Winter Park political direct mail campaign can help. When an election is upcoming, it seems ads on TV are inescapable. Every time you turn around, you’re besieged with commercials. These ads are so pervasive on our screens that […]

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Political season is ramping up, and candidates are looking for ways to reach voters. Here’s how a Winter Park political direct mail campaign can help.

When an election is upcoming, it seems ads on TV are inescapable. Every time you turn around, you’re besieged with commercials. These ads are so pervasive on our screens that we tend to tune them out, and the candidates’ messages get lost. Here’s where a Winter Park political direct mail campaign can help. Ask yourself these questions when planning your candidate’s marketing efforts.

How Do I Get The Attention Of Voters?

That’s your main goal, right? The more eyes you get on your candidate, the more votes they’re likely to get. It’s a bit of a numbers game, but you also need to try to get your message across to the right people. To do this, you need to have a targeted approach to your Winter Park political direct mail campaign. 

How Do I Target Likely Voters With Direct Mail?

Once you’ve decided to use direct mail as part of your campaign efforts, how do you make sure you’re using your budget wisely? You’ll need to do some leg work before compiling your mailing list. Door-to-door visits, sending online surveys, and conducting phone surveys will enhance the quality of your data. 

Action Mail Services can help with this aspect of your campaign with our data-mining tools. Starting with a strong list is a smart way to target the right audience for your message.

How Do I Create An Effective Mailer?Winter Park political direct mail

After you have your list, you need to create a mailer that will catch the voter’s eye. Here are some tips that will make your campaign stand out:

  • High-quality graphics – Don’t skimp on image quality. You can find high-resolution graphics at reasonable prices on many websites. You also should include use a high-quality photo of the candidate to encourage recognition with potential voters.
  • The bigger, the better – When a recipient fetches your mailer from their mailbox, they will spend only a couple of seconds glancing at it. You want your images, design, and message to be clear and obvious. 
  • Keep it simple – If your voters want more information about your campaign, your mailer can point them to your website or social media channels. Your mailer should be concise. If your mailer has too much information, voters will lose interest and toss it aside.

Our design team at Action Mail Services can help you put together an effective piece of Winter Park political direct mail that will captivate your audience and get them to pay attention to your message.

Should I Target The Same Residence More Than Once For My Winter Park Political Direct Mail Campaign?

The short answer is yes, and here’s why. Direct mail is one facet of your marketing plan that can be used to remind voters of your campaign. As mentioned above, your candidate’s full platform can be found online, and a television commercial will sometimes have more information as well. The reason direct mail works so well is because it is targeted and cost-effective

How Can Direct Mail Help My Campaign Budget?

Did you know that it takes roughly 14 impressions before a voter recognizes your brand? That’s a lot of impressions. Since your budget is often limited, it makes sense to get the most bang for your buck and make several of those 14 impressions with direct mail. Television ads can be costly; plus, they’re over in just a few seconds. A Winter Park political direct mail card can stick around for days or weeks as a constant reminder about your campaign.

Let Action Mail Services Get Your Campaign Started

When you’re ready to start your Winter Park political direct mail campaign, let us know. We’d love to help you formulate the most effective campaign for your voters. Contact us today to discuss your project.

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How to Find Your Audience For A Kissimmee Direct Mail Campaign https://actionmailservices.com/how-to-find-your-audience-for-a-kissimmee-direct-mail-campaign/ Tue, 07 Jun 2022 17:12:55 +0000 https://actionmailservices.com/?p=34236 A slick mailer only works if it’s in the hands of the right person. Consider these tips for finding a receptive audience for your Kissimmee direct mail campaign. Direct mail offers a unique opportunity to get your message to your audience. There is so much noise in our lives with dozens of emails hitting our […]

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A slick mailer only works if it’s in the hands of the right person. Consider these tips for finding a receptive audience for your Kissimmee direct mail campaign.

Direct mail offers a unique opportunity to get your message to your audience. There is so much noise in our lives with dozens of emails hitting our inboxes every day and hundreds of TV channels and streaming media choices. It’s difficult to break through the cacophony and showcase your business. A Kissimmee direct mail campaign is an excellent option.

Remember a simpler time when a trip to the mailbox was how you got all of your advertisements? Sure, there were commercials on the three (or four, if you were lucky) TV stations, but hardly anyone watched them. That’s when you’d go to the kitchen for a snack or take a bathroom break. Getting the mail was something that everybody did then, and still does now. A mailer is a unique connection you have with your audience.

How Does Direct Mail Work?

Today, we are bombarded with ads. Whether it’s in the form of spam emails (which likely outnumber your legitimate emails), or ads right in the middle of an online video (annoying, right?), we have essentially tuned out ad noise. But Kissimmee direct mail is real. It’s tangible. It’s a physical reminder of your business that sticks around on the counter, desk, or fridge, keeping your business in front of your potential customers. 

Your direct mail campaign is also targeted. You can narrow your audience to those who are most likely to respond to your message. But how do you find that audience? Here are some tips when starting your Kissimmee direct mail campaign.

How Do I Find The Audience For My Kissimmee Direct Mail Campaign?

Before you create and send out your mailer, you need to figure out who you’ll send it to. Blasting your message to a population that is not open to your business is just a waste of time and resources. To help find and narrow down your list, ask yourself these questions:

  • Who needs the goods or services my business provides?
  • Who isn’t currently my customer but might become one?
  • How can I use my current customers to generate new business?

Now let’s put those questions into scenarios to flesh them out.

Who Would Benefit From My Services?Kissimmee direct mail

Let’s use a moving company as an example. If you offer moving services, you should consider people who are buying or selling their house or moving into or out of an apartment. Targeting apartment communities would be a good way to get the word out about your business.

We call this type of list propensity mailing, and it uses Kissimmee direct mail to target people who are likely to need your goods or services. 

Who Could I Win Over With Direct Mail?

You could use a changing business model to formulate this type of list. For example, if a local brick-and-mortar pet food store is going out of business and you offer subscription pet food and supplies, there is a group of potential customers out there who need your services. Targeting the area of the closing business would be a great start.

This is called proximity mailing since you are targeting people within a certain geographic area. 

How Do I Turn Current Business Into New Business?

Our team at Action Mail Services can use your list of current customers to find new customers. Our data-mining tools can help discover like-minded prospective customers who have similar interests, demographics, or geographic traits. 

Aptly named, this type of mailing is called look-alike analysis since you are “copying” the traits of your current customers in order to find new ones.

How Can Action Mail Services Help With My Kissimmee Direct Mail Campaign?

We offer a full range of services to help make your campaign a success. Our software and data-mining tools can assist you in compiling a quality list for your mailers. When you contact us, we will work quickly to get you a quote so that you can make your decision and get started with your campaign. We will also keep an open line of communication throughout the entire process, from compiling your list to delivery of your mailers.

We know that staying within your marketing budget is crucial, and we are proud to offer some of the lowest postage rates around. We love to talk about it so when you contact us, ask us how we do it!

Contact us today. We look forward to working with you on your next Kissimmee direct mail campaign.

The post How to Find Your Audience For A Kissimmee Direct Mail Campaign appeared first on Action Mail Services.

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What To Look For In Orlando Mailer Companies https://actionmailservices.com/what-to-look-for-in-orlando-mailer-companies/ Tue, 17 May 2022 07:16:58 +0000 https://actionmailservices.com/?p=34076 It can be hard to know where to start when looking into Orlando mailer companies. Consider the following topics when doing your research. Putting your marketing into the hands of another company can be stressful. As a business owner, you may be used to doing everything yourself, or keeping a close eye on your business […]

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It can be hard to know where to start when looking into Orlando mailer companies. Consider the following topics when doing your research.

Putting your marketing into the hands of another company can be stressful. As a business owner, you may be used to doing everything yourself, or keeping a close eye on your business tasks. However, when you want to spread the word about your business far and wide, Orlando mailer companies can get the job done effectively and efficiently with a direct mail campaign. Look for these three factors before making your choice.

Open Communication Is Key

If handing over your direct mail campaign to a third party makes you feel anxious, you’ll want to choose a company with an open line of communication. At Action Mail Services, we appreciate that letting us handle your project is a big responsibility, and we take it seriously. We want to be available to you from our first conversation to the day your project is completed and delivered. An open feedback loop allows you to touch base whenever you feel the need to chat.

Our open communication relationship begins with a quick quote. In most cases, we can formulate a quote in just 2-3 hours, unlike our competitors, who can take weeks to give you their numbers. With a speedy estimate, you can make a faster, informed decision, and get your direct mail campaign launched quickly.

Customizable Campaigns Because Every Project Is Unique

When we start working together on your direct mail campaign, you’ll see that we offer many different services to meet your needs. It’s important to the success of your project that it effectively reaches your target audience. Using various methods allows us to focus our efforts to meet your goals. Here’s a sampling of the direct mail services we offer:

Mail Processing – We offer a wide array of mail processing services, including laser personalized mail, mail inserting, inkjet addressing, Cheshire labeling, preprinted indicia, stamps, metering, full lettershop services, and more. Whatever your direct mail campaign needs are, we can help.

Mail Lists – A successful direct mail campaign begins with an optimized list. We can help with the quality and accuracy of your list in order to maximize its effectiveness and get you a better return on your marketing investment.

Data Processing – We can also help you grow your list by finding like-minded prospects with similar demographics or geographic traits as those on your original list. Our data mining tools will help you maximize your marketing efforts by finding more potential customers.

Turnkey Solutions – When they need direct mail campaigns, corporate clients, advertising agencies, and service bureaus take full advantage of our wide range of offerings. We can offer our clients a “soup to nuts” approach to direct mail. 

Postal Logistics – Our expertise regarding the U.S Post Office translates into a significant discount on postage for our clients. We know how to get our clients the best rates on postage, which makes your advertising dollar go further.

Seek Out InnovationOrlando mailer companies

As the needs of our customers change, we know it’s essential to continue to develop our list of services. When researching Orlando mailer companies, look for signs of innovation. One of our newest service options at Action Mail Services is retargeting

Also called “reverse append,” retargeting allows you to send direct mail to anyone who visits your website. “How do we do this?” you might ask. Our systems are able to capture the IP address of your website visitor, then look up their physical address. Technology is great, isn’t it? Consider a few of the ways that utilizing reverse append can benefit your business:

  • You’re able to maximize your direct mail investment by adding an extra layer of targeting.
  • Your audience is pre-qualified as having interest in your product or service.
  • Your focus is more of a laser beam instead of a wide net.
  • You will build brand loyalty by sending retargeted direct mail to your existing customers.

How Action Mail Services Can Help

After researching Orlando mailer companies, give us a call. Our experience, expertise, and mission of customer service makes Action Mail Services your go-to company for your next direct mail campaign. Contact us today to get started.

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Looking For Direct Mail Processing In Orlando? Here’s Why You Should Partner With Us https://actionmailservices.com/looking-for-direct-mail-processing-in-orlando-heres-why-you-should-partner-with-us/ Tue, 10 May 2022 14:11:14 +0000 https://actionmailservices.com/?p=34066 Choosing a company to handle your direct mail processing in Orlando can be overwhelming. We’re here to make your search simple. When your business needs a boost, you can turn to a direct mail campaign to spread the word about your goods and services. Unlike email, which goes to one person, a mailer goes to […]

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Choosing a company to handle your direct mail processing in Orlando can be overwhelming. We’re here to make your search simple.

When your business needs a boost, you can turn to a direct mail campaign to spread the word about your goods and services. Unlike email, which goes to one person, a mailer goes to a household, getting more eyes on your business.

According to a recent report, 88% of purchase decisions for financial, automotive, and retail categories are talked about at home. Direct mail pieces give the recipients a physical advertisement to discuss. But how do you know which company to trust to do your direct mail processing in Orlando? Here are three reasons we stand out from the direct mail crowd.

Customer Service is Our PassionDirect mail processing in Orlando

At Action Mail Services, we know you have many choices when looking for a company to handle your campaign for direct mail processing in Orlando. What sets us apart is our dedication to our customers. When a prospective customer comes to us with questions about our services, in most cases, we can get a quote to them in 2-3 hours. Our competitors can take weeks to deliver a quote. We know time is valuable to you and your business, and delivering a speedy quote lets you make a decision quickly so you can get started with your campaign.

Our goal is 100% customer satisfaction, and we believe that a strong feedback loop is integral to our success and yours. Once you hire Action Mail Services, we pride ourselves on open communication throughout the entire process. If you have any questions along the way, we want to make sure you get them answered. If you need to make changes at any point, we are available to discuss them with you.

What Services Does Action Mail Provide?

Every customer is unique, so we tailor your mail processing service to your needs. We know how important it is to offer various services to meet the needs of a variety of customers. Here are a few of the mail processing services we offer:

  • Laser Personalized Mail – Getting a piece of mail with a recipient’s name on it is more effective and has higher response rates than a generic mailer. We offer basic mail-merge type functions all the way to a more sophisticated variable data system to target your audience more effectively.
  • Mail Inserting – We don’t just offer postcards; our Pitney Bowes and Bell & Howell Inserting Machines make inserting mailers into envelopes a snap. We also provide hand-inserting for campaigns that require multiple classes of items that can’t be inserted by machine.
  • Inkjet Addressing – This type of addressing prints the address directly onto a mailer, saving time and handwork. Have a big job? No problem! Our inkjet machines can label up to 24,000 mail pieces in an hour!
  • Cheshire Labels – Cheshire labeling is when we print standard size labels on plain paper or special label stock and then apply these labels to the mailing pieces.
  • Preprinted Indicia, Stamps, and Metering – Indicia is a pre-paid postage stamp and our machines save tons of time using this printing system instead of physical stamps. We also offer precanceled stamps and first-class postage.
  • Full Lettershop Services – We call this the “we do it all” section of our service list. From magnets to folding, slitting, and nesting, our team and our machines can handle any campaign you dream up.

Our Postage Rates Are The Lowest You’ll Find

At Action Mail Services, we know that postage represents a large portion of your marketing budget for direct mail processing in Orlando. We are proud to offer some of the lowest postage rates around. How do we do it? We humbly consider ourselves experts on the U.S Postal Service, turning saving on postage into a science. The USPS has an extensive range of postage classes and rates, all with their own rules and regulations. We simply know how to best capitalize on the greatest discounts while keeping an eye on your delivery window. This maximizes your savings while minimizing your shipping time. 

In addition to our postage expertise, we have our own private trucking fleet, and partnerships with vendors and distributors to ensure your mail campaign reaches its recipients promptly.

We know you have choices when planning your campaign for direct mail processing in Orlando and we want to win your business. Contact us today to let us know how we can help you.

The post Looking For Direct Mail Processing In Orlando? Here’s Why You Should Partner With Us appeared first on Action Mail Services.

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