A slick mailer only works if it’s in the hands of the right person. Consider these tips for finding a receptive audience for your Kissimmee direct mail campaign.
Direct mail offers a unique opportunity to get your message to your audience. There is so much noise in our lives with dozens of emails hitting our inboxes every day and hundreds of TV channels and streaming media choices. It’s difficult to break through the cacophony and showcase your business. A Kissimmee direct mail campaign is an excellent option.
Remember a simpler time when a trip to the mailbox was how you got all of your advertisements? Sure, there were commercials on the three (or four, if you were lucky) TV stations, but hardly anyone watched them. That’s when you’d go to the kitchen for a snack or take a bathroom break. Getting the mail was something that everybody did then, and still does now. A mailer is a unique connection you have with your audience.
How Does Direct Mail Work?
Today, we are bombarded with ads. Whether it’s in the form of spam emails (which likely outnumber your legitimate emails), or ads right in the middle of an online video (annoying, right?), we have essentially tuned out ad noise. But Kissimmee direct mail is real. It’s tangible. It’s a physical reminder of your business that sticks around on the counter, desk, or fridge, keeping your business in front of your potential customers.
Your direct mail campaign is also targeted. You can narrow your audience to those who are most likely to respond to your message. But how do you find that audience? Here are some tips when starting your Kissimmee direct mail campaign.
How Do I Find My Direct Mail Audience?
Before you create and send out your mailer, you need to figure out who you’ll send it to. Blasting your message to a population that is not open to your business is just a waste of time and resources. To help find and narrow down your list, ask yourself these questions:
- Who needs the goods or services my business provides?
- Who isn’t currently my customer but might become one?
- How can I use my current customers to generate new business?
Now let’s put those questions into scenarios to flesh them out.
Who Needs My Services?
Let’s use a moving company as an example. If you offer moving services, you should consider people who are buying or selling their house or moving into or out of an apartment. Targeting apartment communities would be a good way to get the word out about your business.
We call this type of list propensity mailing, and it uses Kissimmee direct mail to target people who are likely to need your goods or services.
Who Could I Win Over With Direct Mail?
You could use a changing business model to formulate this type of list. For example, if a local brick-and-mortar pet food store is going out of business and you offer subscription pet food and supplies, there is a group of potential customers out there who need your services. Targeting the area of the closing business would be a great start.
This is called proximity mailing since you are targeting people within a certain geographic area.
How Do I Turn Current Business Into New Business?
Our team at Action Mail Services can use your list of current customers to find new customers. Our data-mining tools can help discover like-minded prospective customers who have similar interests, demographics, or geographic traits.
Aptly named, this type of mailing is called look-alike analysis since you are “copying” the traits of your current customers in order to find new ones.
How Can Action Mail Services Help With My Kissimmee Direct Mail Campaign?
We offer a full range of services to help make your campaign a success. Our software and data-mining tools can assist you in compiling a quality list for your mailers. When you contact us, we will work quickly to get you a quote so that you can make your decision and get started with your campaign. We will also keep an open line of communication throughout the entire process, from compiling your list to delivery of your mailers.
We know that staying within your marketing budget is crucial, and we are proud to offer some of the lowest postage rates around. We love to talk about it so when you contact us, ask us how we do it!
Contact us today. We look forward to working with you on your next Kissimmee direct mail campaign.