DATA-DRIVEN MAIL LIST PROCESSING
Accurate Mail Data Increases Campaign Results
OPTIMIZE YOUR MAILING LIST FOR SUCCESS
Mail List Data Procurement & Processing
Action Mail provides full-service mailing list procurement. We also provide list processing services using Accuzip, an industry-standard presort and data cleansing software that ensures that your customer list is optimized for postage and delivery.
Building Relationships with Data
By using key geographic and demographic attributes as a basis, we use data mining tools to model and pull a list to help you find new customers and prospects.
Studies have shown that 40% of the success of any direct mail campaigns is directly related to the quality and accuracy of the mail list used. This is why Action Mail only sources mail lists from the most refined and up-to-date records. We believe that if our customers win, we win.
40% OF DIRECT MAIL CAMPAIGN SUCCESS IS BASED ON MAIL LIST ACCURACY
BUILDING RELATIONSHIPS WITH DATA
After new lists have been compiled, our team can help you develop optimized direct mail marketing campaigns with superior results.
MAILING LIST & DATA PROCESSING SERVICES
Our experienced data experts use the latest data processing software in conjunction with proprietary mail management software. Action Mail Services will create data-driven targeting solutions necessary for typical mailings as well as the most complex personalized and variable data projects.
- Smart Addresser coding, presort, and inkjet software
- Action Mail proprietary software to enhance and manage mailing list databases, and dedupe
MAIL LIST SERVICES
- NCOA – National Change of Address (Now required by the US Post Office)
- Carrier Route Coding, Zip + 4 Coding
- Zip Correction / Address Correction
- Pre-sort & CASS™ Certification
- Merge / Purge / Dedupe
- Data Hygiene and Normalization
- File Conversions
- Excel (.XLS, .XLSX)
- CSV / .TXT
- DBF / MDB / TAB / ASC
- PC and MAC formats
- (Other formats may be acceptable pending review)
- FTP Site
- Flash Drives
TYPES OF TARGETED MAILING LISTS
Main Mailing Types: Customer List Mailings, Targeted Saturation List Mailings, Targeted List Mailings
FIND YOUR AUDIENCE
When you need to find a specific audience for your next direct mail campaign, Action Mail Services can use hundreds of specialty lists and preference selects to find the best prospects.
One of the most important element of any campaign is your targeted direct mail list. Businesses and retailers use targeting mailing lists to reach customer and prospects that matter most to them.
We’ll help you define targets, geotarget your area, direct mail design & printing, postage & delivery costs, USPS verification and tracking, and also provide you with expert support.
Here are some examples of mailing lists Action Mail Services can provide for your next successful marketing campaign:
- B2B (business to business) Mailing Lists
- Customer or House Mailing Lists
- Targeted Saturation Mailing Lists
- Target Prospect Mailing Lists
- Demographic Mailing Lists (age, income, gender, marital status, ethnicity, home value & many others)
- Psychographic Mailing Lists (lifestyle interests)
- New Homeowners Mailing Lists
- Renter Mailing Lists
- Home Improvement Mailing Lists
- Political Mailing Lists
- Financial, Investment, Insurance & Mortgage Mailing Lists
- Automotive Mailing Lists
- New Parent Mailing Lists
- List Append Options
- Many other specialty mailing list options
TARGETED MAILING LIST ADVANTAGES
- Reach the right audience with more control on who receives your message
- Avoid disastrous campaigns delivered to the wrong people at the wrong time
- Build incremental revenue or target your competitor’s customers
- If you have a new business or need to find a specific audience to solicit, we can create custom lists to meet any objective
- Build new relationships to offset customer falloff