Political season is ramping up, and candidates are looking for ways to reach voters. Here’s how a Winter Park political direct mail campaign can help.
When an election is upcoming, it seems ads on TV are inescapable. Every time you turn around, you’re besieged with commercials. These ads are so pervasive on our screens that we tend to tune them out, and the candidates’ messages get lost. Here’s where a Winter Park political direct mail campaign can help. Ask yourself these questions when planning your candidate’s marketing efforts.
How Do I Get The Attention Of Voters?
That’s your main goal, right? The more eyes you get on your candidate, the more votes they’re likely to get. It’s a bit of a numbers game, but you also need to try to get your message across to the right people. To do this, you need to have a targeted approach to your Winter Park political direct mail campaign.
How Do I Target Likely Voters With Direct Mail?
Once you’ve decided to use direct mail as part of your campaign efforts, how do you make sure you’re using your budget wisely? You’ll need to do some leg work before compiling your mailing list. Door-to-door visits, sending online surveys, and conducting phone surveys will enhance the quality of your data.
Action Mail Services can help with this aspect of your campaign with our data-mining tools. Starting with a strong list is a smart way to target the right audience for your message.
How Do I Create An Effective Mailer?
After you have your list, you need to create a mailer that will catch the voter’s eye. Here are some tips that will make your campaign stand out:
- High-quality graphics – Don’t skimp on image quality. You can find high-resolution graphics at reasonable prices on many websites. You also should include use a high-quality photo of the candidate to encourage recognition with potential voters.
- The bigger, the better – When a recipient fetches your mailer from their mailbox, they will spend only a couple of seconds glancing at it. You want your images, design, and message to be clear and obvious.
- Keep it simple – If your voters want more information about your campaign, your mailer can point them to your website or social media channels. Your mailer should be concise. If your mailer has too much information, voters will lose interest and toss it aside.
Our design team at Action Mail Services can help you put together an effective piece of Winter Park political direct mail that will captivate your audience and get them to pay attention to your message.
Should I Target The Same Residence More Than Once For My Winter Park Political Direct Mail Campaign?
The short answer is yes, and here’s why. Direct mail is one facet of your marketing plan that can be used to remind voters of your campaign. As mentioned above, your candidate’s full platform can be found online, and a television commercial will sometimes have more information as well. The reason direct mail works so well is because it is targeted and cost-effective.
How Can Direct Mail Help My Campaign Budget?
Did you know that it takes roughly 14 impressions before a voter recognizes your brand? That’s a lot of impressions. Since your budget is often limited, it makes sense to get the most bang for your buck and make several of those 14 impressions with direct mail. Television ads can be costly; plus, they’re over in just a few seconds. A Winter Park political direct mail card can stick around for days or weeks as a constant reminder about your campaign.
Let Action Mail Services Get Your Campaign Started
When you’re ready to start your Winter Park political direct mail campaign, let us know. We’d love to help you formulate the most effective campaign for your voters. Contact us today to discuss your project.