When considering how to spend your advertising budget, you have several options, including direct mail. But how do you know when to partner with an Orlando mailing list services company?
Advertising is an important part of your business plan. It’s how you get the word out about the services you offer or the goods you sell. There are several methods you can use, including email, social media, print ads, and others. If the methods you have tried aren’t getting you the results you want, it’s time to look at direct mail.
With the help of an Orlando mailing list services company, direct mail could be just what your business needs. Here’s how you know it’s time to try it.
You Have A Good List
The first thing you need before starting a direct mail campaign is to compile a list of people to send your materials to. Your list can be made up of current customers, former customers, and prospective customers. You can make your list based on age, gender, location, as well as a number of other filters. And if you don’t have a list, we can help you generate one using our USPS database.
You’re Short on Personnel
Putting together a direct mail campaign is no easy task for the layperson. If you don’t specialize in Orlando mailing list services, it can take an exorbitant amount of time to print, fold, stuff, and post your materials.
Most businesses don’t have a team dedicated to handling this volume of material because it would be too costly, plus companies like ours have high-quality equipment to get it done in less time. So, it’s no surprise that the top reason companies outsource a portion of their workload is to save money. When you’re ready to begin your direct mail campaign, it’s time to outsource it to the professionals.
Your Sales are Stagnant
If your current marketing plan isn’t getting you the results it once was, it’s time to try something new. It’s not uncommon for a single marketing channel to stagnate if you aren’t changing things up from time to time. There are many other reasons that your marketing efforts can plateau, including:
- Your competition has caught up with you
- Your website needs work
- Your resources are spread too thin
- You’ve spent your marketing dollars in the wrong place
If it’s time to switch things up, a direct mail campaign may the jump start your marketing plan needs. It’s a good idea to have more than one sales channel, so adding Orlando mailing list services can help get your sales going in the right direction.
You’re Spending Too Much On Postage
You may think that postage costs are fixed and there’s nothing you can do to pay any less than the USPS charges. This expense can take a big bite out of your marketing budget. At Action Mail Services, we know how to get you the best rates on postage. We know the ins and outs of the U.S. Post Office and have ways to get your postage costs down.
You Need Help Managing Your Direct Mail Campaigns
At Action Mail Services, we can help you manage your mailing inventory to keep it organized and your tasks on schedule. It can be a full-time job filing, storing, and keeping your schedule on track. Hiring an Orlando mailing list services company is the best way to manage your current direct mail campaign as well as your future campaigns. We’re ready when you are. Contact Action Mail Services today to see how we can help you with your direct mail needs.