In today’s world of electronic communication, is an Orlando direct marketing campaign going to work? Here are some reasons that direct mail is still a smart move.
While you still may go to the mailbox a few times a week (or are you an everyday mail-checker?), it seems we get most of our mail these days electronically. We are constantly bombarded with emails. Some of it is legit; a lot of it is spam. As a business owner, you are always looking for ways to make your marketing materials stand out. An Orlando direct marketing campaign is a smart way to get the attention of your audience. Here’s why it works.
Since we all have computers on our desks and smartphones in our hands, more businesses are opting for digital marketing over traditional print marketing. This creates a narrower playing field and more opportunities for your company to stand out by using an Orlando direct marketing campaign.
When was the last time an email stood out to you? But when you open your mailbox, an eye-catching, thoughtfully designed mailer can grab your attention and will go a long way toward promoting that company.
Direct mail campaigns are so successful because mail is interactive. Not only are you physically touching it, the communication on the mailer likely includes a call-to-action. Your call-to-action can invite customers into your store or to call your number. Requiring customers to do something with the mail makes them more likely to keep it and look at it repeatedly.
When spending advertising dollars on an Orlando direct marketing campaign you want your campaign to bring in more customers. A recent study showed that the return on investment of a direct mail campaign was higher than online display ads and paid search ads. Getting the most advertising bang for your buck will help to grow your business.
The nature of mailed content is that it can reach a wide audience. Also, think of the portion of your audience who is not on social media or who does not have an email address. Direct mail catches that part of your target audience who may have been missed by an electronic marketing campaign.
You Don’t Need To Be An Expert
We have determined that an Orlando direct marketing campaign can work to get more eyes on your business. But how do you get started? The good news is you don’t need to be an expert. We are here to help you manage the entire process. Let us partner with you to perform these tasks:
Optimize Your List – A successful Orlando direct marketing campaign starts with a good list. Our USPS database can ensure the accuracy of your list so that more of your target audience is reached.
Create Customized Products – We can print your materials, then fold and insert them into envelopes. We can also help you design your campaign if you’re not sure where to begin.
Save On Postage – Let our team of postage experts get you the best prices on postage for your Orlando direct marketing campaign. Our knowledgeable staff knows how to save you money when mailing your materials. We like to think we’ve turned saving on postage into a science.
As you can see, direct mail is not just alive and well – it is thriving! It is a smart alternative to an electronic marketing campaign. It can also be used in conjunction with an electronic campaign to reach those your email may have missed or to reinforce your electronic marketing message. At Action Mail Services, our team will work with you and your budget to formulate the most effective Orlando direct marketing campaign for your business. Contact us today to get started.